SEC Political Science Syllabus//CBCS 5th Semester//General Course//NBU

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CBCS 5th Semester SEC Political Science

North Bengal University

Syllabus COURSE SEC 301

PUBLIC OPINION AND SURVEY RESEARCH

1. Introduction to the course

Definition and characteristics of public opinion, conceptions and characteristics, debates about its role in a democratic political system, uses for opinion poll.

2. Measuring Public Opinion with Surveys: Representation and sampling

a. What is sampling? Why do we need to sample? Sample design.

b. Sampling error and non‐response

c. Types of sampling: Non random sampling (quota, purposive and snowball sampling); random sampling: simple and stratified

3. Survey Research

a. Interviewing: Interview techniques pitfalls, different types of and forms of interview

b. Questionnaire: Question wording; fairness and clarity.

4. Quantitative Data Analysis

a. Introduction to quantitative data analysis

b. Basic concepts: correlational research, causation and prediction, descriptive and inferential Statistics

5. Interpreting polls

(a) Prediction in polling research: possibilities and pitfalls

(b) Politics of interpreting polling

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