CBCS 5th
Semester SEC Political Science
North
Bengal University
Syllabus COURSE
SEC 301
PUBLIC
OPINION AND SURVEY RESEARCH
1.
Introduction to the course
Definition and
characteristics of public opinion, conceptions and characteristics, debates about
its role in a democratic political system, uses for opinion poll.
2.
Measuring Public Opinion with Surveys: Representation and sampling
a. What is sampling?
Why do we need to sample? Sample design.
b. Sampling error
and non‐response
c. Types of
sampling: Non random sampling (quota, purposive and snowball sampling); random
sampling: simple and stratified
3.
Survey Research
a. Interviewing:
Interview techniques pitfalls, different types of and forms of interview
b. Questionnaire:
Question wording; fairness and clarity.
4.
Quantitative Data Analysis
a. Introduction to
quantitative data analysis
b. Basic concepts:
correlational research, causation and prediction, descriptive and inferential
Statistics
5.
Interpreting polls
(a) Prediction in
polling research: possibilities and pitfalls
(b) Politics of
interpreting polling
Gyan Jyoti
Coaching Center
CEO: Nitish
Paul (Sir)
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